Our Story

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing.

And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goal.


  • Branding assets (logos, fonts, etc.)
  • Blog posts
  • Newsletter
  • Ebooks and whitepapers
  • Infographics
  • Interactive tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures and lookbooks


  • Search Engine Optimization (SEO)
  • Content Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Pay Per Click Strategy
  • Affiliate Marketing
  • Native Advertising
  • Marketing Automation
  • E-mail Marketing
  • On-Line PR

Weekly Analytics

Tools like Google Analytics will be an important component of your digital marketing plan. Marketing automation services like HubSpot, Marketo, and Eloqua also provide analytics around conversion rates and email open rates. Google analytics is where you will want to spend most of your time however, detailed analytics on page visits, bounce rates, and referrer information will inform your SEO strategy and can help pinpoint weaknesses in your content strategy.


Milestones Of Digital Marketing

1. The rise of the World Wide Web (1991)

2. Email becomes mass communication tool (1994)

3. The E-Commerce revolution (1994)

4. Google’s creation of the SEO market (1998)

5. The social media takeover (2002)

Components Of Digital Marketing

Digital Marketing Plan Goals


Social Media Strategy


Content Management


Marketing Automation

SEO Strategy


Paul Waltz

Project Sherpa

Paul Waltz

Project Sherpa

Chris Hoyt

Voice Of Reason

Sarah Miller

Graphic Designer (she's a little shy.)

Chris Hoyt

Voice Of Reason

Sarah Miller

Graphic Designer (she's a little shy.)

The Jacksonville Foundation

A portion of Versailles Digital Marketing profits go toward funding The Jacksonville Foundation, whose mission is to support organizations that serve families of those on the autism spectrum. We are fortunate to earn a living doing something we enjoy and it is an honor to give back in this manner. Below is a link to the organizations we currently support. Our services may not be the right fit at this time.  If that is the case please take a look at what these organizations are doing and consider visiting their site to contribute directly.

Storycast Network

Versailles Digital Marketing is a member of the Storycast Network, which is a group of companies dedicated to the art of digital storytelling. Now more than ever, businesses, workers, and leaders have opportunities to stand out, spread messages, and make change through storytelling.

Excellent stories surprise  us. They have compelling characters. They make us think, make us feel. They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don’t.

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